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Neil Sedaka sure knew what he was saying when he sang "Breaking Up Is Hard To Do".  That's exactly how I feel about leaving our Keith Street location after 24 memory-filled years.   That location served us well for over 2 decades, but we simply outgrew the space.  So basically 2520 Keith Street...it's not you, it's us!  

Like many relationships we stayed long past our expiration date.  We outgrew the space long before we made the decision to move March of 2022.  Quite frankly, I was always scared to move.  What if the grass is not greener on the other side?  What if I make the wrong decision?  If it's working, don't break it, right?  But to be honest, the space just really wasn't working anymore.  It was a stressful environment to work and maneuver in due to lack of space.  So when the unexpected opportunity came about to relocate our main store downtown to 120 Inman Street, I jumped on it.  We went from 2400 cramped sq feet to 8300 sq feet, which allowed us to offer consignment for the entire family along with home decor, and formalwear all under one roof!  We were still in a lease at the Keith Street location, so we decided to run it as our Clearance Center for the remainder of the lease.  Well, we are sad to say, but our lease is up.  

With every break up tears are shed, memories are revisited, and hopes of a new future brighten your day.  And all of this is true with this break up.  Tears have definitely been shed in this decision.  It wasn't only a business decision, but it felt personal.  I purchased my store when I was 24 years old, and knew nothing about consignment or owning a business.  As a business owner, I felt like I "grew up" in this store.  Over 2 decades I have built lasting relationships with my Colony Square property manger and business neighbors.  My daughter had her first job in this store, as so did my niece, and many friends' teenagers.  This location was the first place my granddaughter at age 4 picked up a clipboard and while tapping her pen against it yelled "workers, workers, get to work".   (I promise you; I have no clue where she got that from!  LOL!)  Blood, sweat, and tears went into our Keith St  location.  And this is not a figure of speech.  Some of our remodeling jobs at the location didn't go so smoothly; and literally resulted in blood, sweat, and tears.  

Have you ever ended a relationship, and all your friends say, "but we loved them"?  Well, we loved the Clearance Center too!  We had fun working it, and our customers had fun shopping it!  So we may be saying good-bye to our long term residency on Keith Street, but that does not mean we are saying good-bye to the idea of a clearance center.  Plans are to add a clearance center to our location on Inman Street possibly in Spring 2025.  Till then, each store will house its own clearance items, and we promise even more markdowns than before!

And while tears are being shed and hopes of new futures are promised, I can't help but smile at all the memories, successes, and laughs we have enjoyed in that location.  Sure, we experience all of that at our other locations, but you never forget your first love.  2520 Keith Street, we will always have the memories!   xoxo- Shelly

 What better way to celebrate the end of an era than with an amazing Bag Sale!  Come see us on our last weekend, and stuff a bag full!  

Put on your favorite pajamas, light a candle, pour a glass of wine, and enjoy all the perks of shopping, with no fuss! Here's how you can shop with us:

1. Our Website! 

If you're reading this post, you're halfway there! Welcome to www.shoppriorattire.com! Our website gives you the luxury to shop both locations at once! We have everything from adorable sweaters to luxury handbags that you can shop FROM HOME! We can even ship your items to you, so you never have to leave your couch. What's not to love?

2. Facebook Live Videos

 If you don't follow our Facebook page, YOU ARE MISSING OUT! We go live daily to show you all of the brand new items before they hit our floor! Set post notifications so you NEVER miss a video! 

3. VIP Lives

Become a VIP to get FIRST ACCESS to items like Louis Vuitton, Lululemon, Patagonia, Chanel, Lilly Pulitzer, Tory Burch and MORE! You get first look at all of the items we can never keep in stock. Our Owner goes live every Thursday to show our newest Luxury/Hot List items! You don't want to miss it! To become a member, search "Prior Attire VIP" and ask to be approved!

"Dress shabbily and they remember the dress; dress impeccably and they remember the woman."

- Coco Chanel

Chanel is easily one of the most well-known and sought after brands in the world. The stunning quilted leather bags and iconic double c logos are instantly recognizable among every class and every country around the world. Before Coco Chanel, trousers were only for men, jersey material was just used for men's underwear, and costume jewelry was considered cheap. Coco Chanel paved the way for women's fashion and changed the way we look at luxury forever.

"It's hard to be a diamond in a rhinestone world." -Dolly Parton 

Ready or not, summer is right around the corner! If you're anything like us, that means finding a whole new summer wardrobe! With each season change, staying on top of the trends can be nothing short of overwhelming. Don't worry though, we've got you covered! Here are some of Summer 2020's summer fashion trends!